Designing with purpose: less friction, more value.

My process combines UX thinking, visual clarity, and practical product decisions.

I simplify complexity through thoughtful layouts, clearer flows, and user-centered decisions.

60% FASTER PURCHASE 88% LOWER COST

This project replaced a manual purchase process with a modern online shopping flow. By integrating product browsing, cart behavior, payment steps, and delivery logic into one experience, the project reduced friction and created a faster, more intuitive path from interest to purchase.

Works

Jel Kiado

60% less purchase friction through a complete e-commerce flow

Echo Pulse

Designed to turn artist identity into an immersive, high energy digital experience.

To-Do App

Designed to make planning feel calmer, clearer, and easier to sustain

Millie’s Millie’s Muffins

Designed to reduce checkout hesitation and make buying feel quicker and easier.

Who I am

I’m Henrique Canalli de Castro, a 23 year old Italo-Brazilian designer born in Ribeirão Preto, Brazil. My design background was built through 12 Codecademy courses focused on UX/UI, where I developed skills in user research, wireframing, prototyping, usability, accessibility, and design systems. Through DECA, an organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management, I strengthened my communication, teamwork, and business mindset, which continue to shape the way I approach digital products today.

I’m especially drawn to design that solves real problems with clarity and purpose. From design thinking to hands-on execution, I enjoy transforming complex flows into intuitive, polished experiences that work for both users and business goals.

Let’s work together

For opportunities, collaborations, or freelance inquiries, feel free to reach out.